Analytics Consulting for Clearer Business and Marketing Decisions

Fix your tracking, automate your reporting, and scale with confidence. Lina Lula helps you turn complex data into clear, actionable insights.

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What We Do

Analytics systems designed for clarity, accuracy, and long-term growth.

Data Analytics Consulting

Align data strategy, KPIs, and reporting with business goals so teams can make better decisions with confidence.

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BI & Dashboards

Build clearer reporting systems and executive dashboards that improve visibility into business performance.

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Digital Marketing Analytics

Improve GA4, GTM, and conversion tracking so marketing teams can measure performance accurately.

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What We Deliver

Data Strategy: Align metrics and decision-making with business outcomes.
Business Intelligence: Create dashboards that give leaders real-time visibility.
GA4 & GTM Setup: Improve implementation quality and conversion measurement.
Reporting Automation: Reduce manual work and improve data consistency.

“Lina Lula helped us connect business reporting and marketing analytics into one clearer, more reliable decision-making system.”

— Growth & Operations Lead

Frequently Asked Questions

Common questions about our analytics and consulting services.

What does Lina Lula do?

We are an analytics consultancy that helps businesses improve data strategy, business intelligence, digital marketing analytics, and reporting automation.

Data Analytics vs. Marketing Analytics?

Data analytics focuses on broader business KPIs and operations. Marketing analytics focuses specifically on measuring channel performance, attribution, and website conversions.

Can you help with GA4 and GTM?

Yes. We specialize in clean implementation, event tracking, and fixing broken conversion measurement across Google Tag Manager and GA4.

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Identify tracking gaps, fix your data, and unlock better decisions.