Web Analytics

Insight Engineering

Web Analytics & GA4 Strategy

We transform raw behavioral data into a strategic asset, ensuring every click is mapped to a high-stakes business outcome.

Beyond Standard Tracking

Most GA4 setups are “noisy” and default. At Lina Lula, we engineer custom data streams that filter out the noise and focus on the metrics that drive growth.

Audit & Recovery: Fixing the “Unassigned” traffic attribution gap.
Custom Event Mapping: Tracking specific executive-defined KPIs.
User Journey Analysis: Mapping touchpoints from discovery to conversion.

[Visual: GA4 Attribution & ROI Funnel]

Is your attribution leaking?

Let’s audit your GA4 setup and restore executive clarity to your marketing ROI.

Book a Strategy Briefing